diumenge, de gener 25, 2015

Program or be programmed

Programme or be programmed de Douglas Rushkoff pot ser un llibre de capçalera per entendre el món digital i saber com ens hem de comportar en el ciberespai.

Pàgines 116-117

"Those who succeed as communicators in the new bazaar will be the ones who can quickly evluate what they're hearing, and learn to pass on only the stuff that matters. These are the people who create more signal and less noise, and become the most valued authorities in a digital media. But the real winners will once again be those who actually discover and innovate - the people who do and find things worthy of everyone else's attention. They're the ones who give us not only good excuses to send messages to one another, but also real ways for us all create more value for one another.
The way to flourish in a mediaspace biase toward nonfiction is to tell the truth. This means having a truth to tell."

divendres, de gener 02, 2015

Primer article a la revista Tourism Management

2014 ha acabat bé. Ja està online el meu primer article a la prestigiosa revista "Tourism Management" està accessible online fins al febrer i tendrà data de publicació de 2015. Vos deix el resum i l'enllaç a l'article complet que serà accessible fins al febrer.

The images of a tourist destination often depend on information and contents generated by travelers, suppliers, and residents. This article analyzes the weight that different information sources exert in defining the overall information source construct. The authors adopt a multidimensional methodology; unlike prior research, this study considers the combined weight of various web platforms for determining the images of tourist destinations. Thus, in addition to integrating various explanatory models to detail how the images of a tourist destination form, this study adds web platform factors and thereby moves beyond the influences of traditional, offline sources of information. The results of a survey of 541 tourists and residents of Mallorca, according to different descriptive statistics and exploratory and confirmatory factor analysis, indicate that different websites, reflecting both supplier- and user-generated content, exert important influences and combine to form an information source construct. Furthermore, users who publish tourist information online value web platforms that offer user-generated content when they seek information about a tourist destination for themselves. These findings in turn offer several managerial recommendations.

Llodrà-Riera, I., Martínez-Ruiz, M. P., Jiménez-Zarco, A. I., & Izquierdo-Yusta, A. (2015). A multidimensional analysis of the information sources construct and its relevance for destination image formationTourism Management48, 319-328.