El missatge sense el mitjà

The Message without the Medium: Unifying Modern Mes-saging
Paradigms through the Semantic Web

M'ha parescut un títol molt sugerent per descriure el que està passanta a la web amb tot el tema de la sindicació i la circulació i expansió de la informació.

A publicitat ens ensenyaven que per comunicar havíem d'entendre els mitjans de comunicació i adaptar els originals de les campanyes de publicitat als diferents tipus de suport. No és el mateix una valla publicitària enmig d'una autopista, que una revista, un diari, un programa de televió, un programa de ràdio, una pel.lícula o el lineal del supermercat.

Ido amb Internet passa el mateix, des del moment que el mitjà s'atomitza, es dispersa, es dilueix, i sobretot s'enxarxa, la forma de pensar la comunicació en aquest nou espai, el ciberespai, també canvia.

Edward de Bono i la passió per la creativitat

La creativitat és un procés.
Ser creatiu és una actitud davant la vida.

Per a tots aquells que els hi apassioni la creativitat:
Entrevista a Edward de Bono un gran analista del procés creatiu: http://www.neuronilla.com/pags/Noticias/Noticia.asp?id=287
Pàgina del grup The de Bono: http://www.debonogroup.com/debono.htm
Article on relaciona els conceptes creativitat, coneixement i innovació:
http://artemis-media.com/34.html

Journals Advertising,Marketing & Consumer Research

Advertising,Marketing & Consumer Research

Journal of Interactive Advertising An official online publication of the Departments of Advertising at Michigan State University and The University of Texas at Austin, regarding interactive advertising, marketing, and communication. Journal of Advertising Research Advertising research journal published bimonthly by the Advertising Research Foundation. The Journal of Advertising An official publication of the American Academy of Advertising, which is published to contribute to the development of advertising theory and its relationship to advertising practices and processes. Journal of Consumer Research A scholarly research journal aimed at describing and explaining consumer behavior, in the broadest sense of the term. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, and anthropology are featured in this interdisciplinary quarterly. European Journal of Marketing A research journal aimed at facilitating information among researchers on a worldwide basis and keeping up to date with developments in European marketing and Europe in the global context. Journal of Marketing Research An official publication of the American Marketing Association. As a leading jouranl in marketing field, this aims to promote various research in consumer behaviors in relation to strategic marketing decisions. Journal of Interactive Marketing A research journal aimed at helping shape the issues and ideas associated with the emerging interactive/electronic commercial environment, while elevating the level of research conducted around more traditional direct marketing concerns. Harvard Business Review An official publication of Harvard Business School. This contains a variety of research ideas and results which are useful for academicians and practitioners in the field of marketing and relevant others.

General Communication Issues

Computer-Mediated Communication Magazine A magazine reporting about people, events, technology, public policy, culture, practices, study, and applications related to human communication and interaction in online environments. Canadian Journal of Communication A journal of research and scholarship encompassing the field of communication and journalism studies Electronic Journal of Communication Original research and methodologies relevant to the study of human communication, critical syntheses of research, and theoretical and philosophical perspectives on communication. Journal of Broadcasting & Electronic Media Scholarly journal published quarterly by the Broadcast Education Association. An international quarterly devoted to advancing knowledge and understanding of communication and the electronic media. Journal of Computer-Mediated Communication An online scholarly journal published by USC Annenberg School for Communication. As one of the leading online journals in communication field, this promotes interdisciplinary approaches to computer-mediated communication. Journal of Communication A research journal published by Oxford Universify press on behalf of International Communication Association. This jouranl publishes articles and book reviews that examine a broad range of issues in communication theory, research, practice and policy. Journal of Communication Inquiry A peer-reviewed forum that emphasizes interdisciplinary inquiry into communication and mass communication phenomena, within cultural and historical perspectives.

Economics Journals

Applied Economics This journal encourages the application of economic analysis to specific problems in both the public and private sectors. It particularly fosters quantitative studies, the results of which are of use in the practical field, and thus helps to bring economic theory nearer to reality. American Economic Review Leading journal in economics field. AER was first published in 1911. Each of the regular issues (March, June, September and December) contains a number of articles and shorter papers on economic subjects. Journal of Political Economy Publishing analytical, interpretive, and empirical studies, the Journal presents work in traditional areas--monetary theory, fiscal policy, labor economics, planning and development, micro-and macroeconomic theory, international trade and finance, industrial organization--as well as in such interdisciplinary fields as the history of economic thought and social economics. Canadian Journal of Economics A primary academic economics journal in Canada. EconWPA(Economics Working Paper Archive) Free distribution of working papers in economics provided by Economics Department of Washington University. Netomics Journal concerned with economic research in electronic networking Brazilian Electronic Journal of Economics BEJE publishes original articles mainly in areas of Econimics of the Internet, Network Economics, and Economics of Information. Quarterly Journal of Economics The oldest professional journal of economics in the English language. Edited at Harvard University's Department of Economics, it covers all aspects of the field. The RAND Journal of Economics

Sociology Journals

American Journal of Sociology Established in 1895 as the first U.S. scholarly journal in its field, AJS remains a leading voice for analysis and research in the social sciences, presenting work on the theory, methods, practice, and history of sociology. The Journal also seeks the application of perspectives from other social sciences and publishes papers by psychologists, anthropologists, statisticians, economists, educators, historians, and political scientists. American Sociological Review Founded in 1936, the Review's mission is to publish original works of interest to the discipline in general, new theoretical developments, results of research that advance our understanding of fundamental social processes, and important methodological innovations. Electronic Journal of Sociology The online journal encompasses the broad range from macro works comparing societies and cultures to theoretically insightful micro case studies The Canadian Journal of Sociology Online A sociological research journal published by University of Alberta. The British Journal of Sociology Online A scholarly journal published by London School of Economics and Political Sciences, and one of the best known and longest established journals of its kind. Sociological Research Online This journal publishes high quality applied sociology, focusing on theoretical, empirical and methodological discussions which engage with current political, cultural and intellectual topics and debates. American Journal of Economics and Sociology A journal aimed at promoting productive syntesis of sociological and economic perspectives regarding various social issues in commercial society.

Other Applied Issues

Convergence: The Journal of Research into New Media Technologies The Information Society The Information Society (TIS) journal, published since 1981, is a key critical forum for leading edge analysis of the impacts, policies, system concepts, and methodologies related to information technologies and changes in society and culture. Electronic Commerce Online Journal at CISM Technology Review The Technology Source International Journal of Electronic Commerce

Advertising,Marketing & Consumer Research

Journal of Interactive Advertising An official online publication of the Departments of Advertising at Michigan State University and The University of Texas at Austin, regarding interactive advertising, marketing, and communication. Journal of Advertising Research Advertising research journal published bimonthly by the Advertising Research Foundation. The Journal of Advertising An official publication of the American Academy of Advertising, which is published to contribute to the development of advertising theory and its relationship to advertising practices and processes. Journal of Consumer Research A scholarly research journal aimed at describing and explaining consumer behavior, in the broadest sense of the term. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, and anthropology are featured in this interdisciplinary quarterly. European Journal of Marketing A research journal aimed at facilitating information among researchers on a worldwide basis and keeping up to date with developments in European marketing and Europe in the global context. Journal of Marketing Research An official publication of the American Marketing Association. As a leading jouranl in marketing field, this aims to promote various research in consumer behaviors in relation to strategic marketing decisions. Journal of Interactive Marketing A research journal aimed at helping shape the issues and ideas associated with the emerging interactive/electronic commercial environment, while elevating the level of research conducted around more traditional direct marketing concerns. Harvard Business Review An official publication of Harvard Business School. This contains a variety of research ideas and results which are useful for academicians and practitioners in the field of marketing and relevant others.

General Communication Issues

Computer-Mediated Communication Magazine A magazine reporting about people, events, technology, public policy, culture, practices, study, and applications related to human communication and interaction in online environments. Canadian Journal of Communication A journal of research and scholarship encompassing the field of communication and journalism studies Electronic Journal of Communication Original research and methodologies relevant to the study of human communication, critical syntheses of research, and theoretical and philosophical perspectives on communication. Journal of Broadcasting & Electronic Media Scholarly journal published quarterly by the Broadcast Education Association. An international quarterly devoted to advancing knowledge and understanding of communication and the electronic media. Journal of Computer-Mediated Communication An online scholarly journal published by USC Annenberg School for Communication. As one of the leading online journals in communication field, this promotes interdisciplinary approaches to computer-mediated communication. Journal of Communication A research journal published by Oxford Universify press on behalf of International Communication Association. This jouranl publishes articles and book reviews that examine a broad range of issues in communication theory, research, practice and policy. Journal of Communication Inquiry A peer-reviewed forum that emphasizes interdisciplinary inquiry into communication and mass communication phenomena, within cultural and historical perspectives.

Economics Journals

Applied Economics This journal encourages the application of economic analysis to specific problems in both the public and private sectors. It particularly fosters quantitative studies, the results of which are of use in the practical field, and thus helps to bring economic theory nearer to reality. American Economic Review Leading journal in economics field. AER was first published in 1911. Each of the regular issues (March, June, September and December) contains a number of articles and shorter papers on economic subjects. Journal of Political Economy Publishing analytical, interpretive, and empirical studies, the Journal presents work in traditional areas--monetary theory, fiscal policy, labor economics, planning and development, micro-and macroeconomic theory, international trade and finance, industrial organization--as well as in such interdisciplinary fields as the history of economic thought and social economics. Canadian Journal of Economics A primary academic economics journal in Canada. EconWPA(Economics Working Paper Archive) Free distribution of working papers in economics provided by Economics Department of Washington University. Netomics Journal concerned with economic research in electronic networking Brazilian Electronic Journal of Economics BEJE publishes original articles mainly in areas of Econimics of the Internet, Network Economics, and Economics of Information. Quarterly Journal of Economics The oldest professional journal of economics in the English language. Edited at Harvard University's Department of Economics, it covers all aspects of the field. The RAND Journal of Economics

Sociology Journals

American Journal of Sociology Established in 1895 as the first U.S. scholarly journal in its field, AJS remains a leading voice for analysis and research in the social sciences, presenting work on the theory, methods, practice, and history of sociology. The Journal also seeks the application of perspectives from other social sciences and publishes papers by psychologists, anthropologists, statisticians, economists, educators, historians, and political scientists. American Sociological Review Founded in 1936, the Review's mission is to publish original works of interest to the discipline in general, new theoretical developments, results of research that advance our understanding of fundamental social processes, and important methodological innovations. Electronic Journal of Sociology The online journal encompasses the broad range from macro works comparing societies and cultures to theoretically insightful micro case studies The Canadian Journal of Sociology Online A sociological research journal published by University of Alberta. The British Journal of Sociology Online A scholarly journal published by London School of Economics and Political Sciences, and one of the best known and longest established journals of its kind. Sociological Research Online This journal publishes high quality applied sociology, focusing on theoretical, empirical and methodological discussions which engage with current political, cultural and intellectual topics and debates. American Journal of Economics and Sociology A journal aimed at promoting productive syntesis of sociological and economic perspectives regarding various social issues in commercial society.

Other Applied Issues

Convergence: The Journal of Research into New Media Technologies The Information Society The Information Society (TIS) journal, published since 1981, is a key critical forum for leading edge analysis of the impacts, policies, system concepts, and methodologies related to information technologies and changes in society and culture. Electronic Commerce Online Journal at CISM Technology Review The Technology Source International Journal of Electronic Commerce Llistat extret de: Center for Interactive Advertising(ciAd). The purpose of the Center for Interactive Advertising is to advance knowledge and understanding of advertising and other persuasive communication which involves "mutual action" on the part of senders and receivers of those messages by pursuing a research agenda to examine critical issues related to interactive advertising, computer-mediated communication and electronic commerce. This website contains a variety of studies and resources for students, practitioners, and scholars of advertising, marketing and persuasive communication who are interested in the relevant issues.

Social Network References (Academic Bibliography)

http://www.socialnetworks.org/

Comunicació i gestió del coneixement

Què és el coneixement?
Què és la gestió del coneixement?
Quines tecnologies poden ajudar a gestionar el coneixement si és que aquest es pot gestionar?
Quin paper té la comunicació en la gestió del coneixement?
Com es pot convertir el coneixement en el missatge del model de comunicació (descrit per Shannon (emisor - missatge - codi - canal - receptor, i evitant el soroll))?
Es pot convertir el coneixement en un element per millorar la imatge i la reputació personal i organitzacional?
Com les tècniques creatives emprades per la publicitat poden millorar la correcta recepció de les dosis de coneixement segons les audiències a qui es dirigeixen?
Com es genera el nou coneixement?
I la pregunta més difícil: Com s'utilitza el coneixement adquirit?

Bé ido, he trobat unes quantes fonts interessants que donen algunes pistes per anar analitazant aquestes preguntes:

Los retos de la comunicación empresarial a ComUnica.blog
Posibles fuentes sobre gestión del conocimiento a Información empresarial

Anotacions compartides

Continuu trobant "posts" sobre les anotacions i etiquetatges de pàgines web i informació.

A "Web Semántica Hoy" de SIDAR titulen un post "Comer, amar, vivir... Las etiquetas de la gente" on plategen no només etiquetar documents, sinó també activitats, destijos, etc.

A "La Sociedad de la Información en España 2004" de Telefónica, ja a la darrera part de les recomanacions esmenta que s'ha de desenvolupar la Web Semàntica per no perdre l'oportunitat d'etiquetar i desenvolupar en castellà (entenc que és en aquest idioma perquè l'informe està escrit així).

Algunes reflexions: quan encara no s'ha democratitzat la pràctica de les anotacions i l'etiquetatge perquè no hi ha una forma fàcil de fer-ho que no resulti tediosa, ja es plantegen etiquetar continguts de caire més emocional que no lògic i racional i etiquetar en diferents idiomes.

Una cosa és important. La necessitat d'etiquetar hi és per millorar l'accés a la informació de forma contextualitzada. I la necessitat d'etiquetar en el propi idioma o ens els idiomes que utilitzin els que generen els continguts per arribar als seus públics també és important per manifestar la propia identitat i per a relacionar-se de forma més eficient amb qui interessi.

Ara cal estudiar com s'etiqueta i es reetiqueta, no tan sols per categoritzar i classificar sinó també per a relacionar conceptes segons el punt de vista dels qui etiqueten. Com evolucionaran els llenguatges d'etiquetatge? Com les màquines en faran ús per servir informació filtrada als usuarias? Com es posicionarà la informació i els continguts amb l'ús de l'etiquetatge? Com es donarà significat a les etiquetes? Com conviuran els valors racionals i emocionals per posicionar la informació referents als productes, els serveis i les persones? Com aquest nou llenguatge s'incorporarà a tants llenguatges que ja s'estudien en les ciències de la informació i les ciències de la comunicació (llenguatge audiovisual, llenguatge multimèdia, llenguatge publicitari,...)?

Les preguntes acaben de començar. Algú té alguna sugerència o alguna resposta?

Metainformació per descriure la informació

La metainformació, és a dir, la informació que descriu la informació d'un document o una pàgina web, està esdevenint, per necessitat, un element important per contextualitzar i donar visibilitat a les webs, que en definitiva són un reflex del que feim o del que sabem.

Al principi hi havia, i encara hi ha les metadades típiques de les webs, imprescindibles per posicionar-les als cercadors: title, description, keywords, i d'altres.

A poc a poc han anat sortint noves iniciatives per a definir de forma estandartizada l'ús de les metadades, com la iniciativa Dublin Core.

Els llenguatge per a representar la informació dels recursos són necessaris perquè la informació pugui ser entesa per les màquines. RDF és un tipus d'aquests llenguatges.

També s'està treballant en llenguatges per descriure ontologies formades per conceptes i classes i relacions que serveix per a contextualitzar la informació i donar-li el significat més adient. El OWL és un llenguatge de creació d'ontologies.

Això són formes de descriure, representar, relacionar i amb el XML extendre, la informació sobre els continguts perquè puguin ser entesos per les màquines i interoperables, és a dir, que puguin operar entre ells.

Tot plegat és un poc complicat ;-)
Centres de recerca avançats i empreses punteres sembla que ja ho utilitzen per a temes concrets, però d'aquí a que la gran majoria de webs ho puguin aplicar no se sap ben bé quan de temps passarà.

De totes maneres convé estar a l'aguait ja que definir correctament la informació que contenen les webs serà imprescindible per fer-les més accessibles, ser trobades i en definitiva posicionar-les en els mercats on volen actuar i operar, permentent també que puguin interoperar amb altres i així formar part de la cadena de valor d'un sector concret.

Avui m'he decidit a escriure tot això perquè amb tot l'equip del projecte ANOTA, estem posant en pràctica tots aquests conceptes aplicats a la indústria turística, entre d'altres coses, per poder realitzar cerques més eficients de paquets dinàmics personalitzats.

A més, he vist que a la blogosfera es comença a parlar d'etiquetes semàntiques i taxonomies socials. Per exemple al de eCuaderno,
on Orihuela explica com ho explica als seus alumnes; a bcnbits, on es plantjea en quin idioma etiquetar.