Bloggers que són notícia

Fins fa poc les notícies sobre la blogosfera eren genèriques, sobre la blogocosa, el nombre de blogs, el fenomen social,...

Avui m'he trobat que dos mitjans de comunicació d'àmbit nacional publiquen com a notícia dos bloggers que s'han donat a conèixer a través dels seus respectius blogs i a través de la xarxa:

• Neus Arqués, viu a Barcelona, emprenedora, comunicadora i escriptora, surt a La Contra de La Vanguardia, contant coses del seu llibre, Un Hombre de Pago, i del blog del llibre. [aquest experiment promet, sobretot per analitzar el fenòmen interactiu que està causant].
• Ricardo Galli, viu a Mallorca, reconegut defensor i difusor del Programri Lliure, és entrevistat per Pablo Fernández a El País.

Retalls:

• De La Vanguardia:
  

"- Y le preguntan por el bar Hemingway.
- ¡Y eso que no existe! Se deben de confundir con el Majestic. Y en el blog escriben tres veces más hombres que mujeres. Yo creo que nuestros hombres sienten curiosidad y... un punto de nerviosismo."

[El fet que escriguin més homes que dones al blog tendrà que veure en l'interés real o que a Internet, segons la darrera enquesta de la AIMC hi ha quasi tres vegades més d'homes que dones (70% - 30%)?

• De El País:

P. De hecho, la cabecera de tu página dice "Ricardo Galli, de software libre". ¿Hay ánimo evangelizador? ¿Con éxito?

R. Sí, es que además soy "speaker" oficial de la Free Software Foundation. No sé si tendrá algún éxito como "evangalización", suelo ser bastante provocador más que convincente, pero sé de algunas -pocas- personas que me han dicho que les ha servido para ver la otra "cara" de lo que suelen leer habitualmente.

Reflexió i proposta de debat:

Aquestes dues persones, una dona i un home, haguessin pogut arribar a ser notícia sense utilitzar Internet com a eina de comunicació i de relació, i fent el que fan, un llibre i defensant el programari lliure, però sense utilitzar tècniques de comunicació online?

Neus, Ricardo, si per casualitat llegiu aquest apunt, podeu deixar anotat en els comentaris si avui dilluns i demà dimarts les visites a les vostres respectives webs han augmentat considerablement gràcies a ambdues notícies?

Felicitats pel vostre reconeixement.

4/4/2006

Via Benjamí descobresc aquesta altra referència:

• Josu Mezu, autor de malaprensa.com, a El País.
  

BLOGS a GLOBAL CONVERSATION A Master’s Thesis on the Social Phenomenon of Blogs By James Torio

BLOGS a GLOBAL CONVERSATION A Master’s Thesis on the Social Phenomenon of Blogs By James Torio

Interessant treball sobre els blogs. Es divideix en 7 capítols. Està molt enfocat a com es pot fer doblers amb els blogs i com els poden utilitzar les empreses. Una part és de literatura i l'altre és d'un estudi on s'ha fet una enquesta a 750 bloggers.

Retalls:

• "A number of people have used Blogs to launch into careers and other people have been fired from their jobs because of what they wrote in their Blogs. The one thing they all have in common is that they are part of an intricately interconnected cyber world—the Blogosphere, and to varying degrees they can participate in the global conversation."
• "Only 38% of all Internet users know what a Blog is. The rest are not sure what the term “Blog” means. The study goes on to say that Blog creators are more likely to be:
  • Men: 57% are male
  • Young: 48% are under 30
  • Broadband users: 70% have broadband at home
  • Internet veterans: 82% have been online six years or more
  • Relatively well off financially 42% live in households earning over $50,000
  • Well educated: 39% have college or graduate degrees As for Blog readers the study states, “An even more dramatic story"
• "These factors: ease of use, features automated by the software and the low cost of starting and maintaining a Blog; enable people who can write well, or may be experts in a specific field to focus on writing, with the hopes of building up readership."
• "Creating a financially successful Blog is not as easy as setting up the Blog. With 12,000 new Blogs a day being created1, there is a lot of competitionto get potential readers attention.
• Formes de fer doblers als blogs:
  
  • Publicitat
  • Google AdSense
  • BlogAds
  • AdBrite
  • Fast Click
  • Burst Media
  • Affiliate Programs: Amazon,
  • Donacions
  • Venent merchandising
• Motius pels quals es parla:

• Sobreviure a la feina
• Establir aliances
• Per donar sentit al món
• Per reduir el risc, el cost i la incertesa.
• Per un sentit econòmic
• Per crear tensió.

• "Mavens are people who are the most expert of the experts. They are savvy in the marketplace; they possess a wealth of information and willingly share it. Not only does Gladwell describe them as the kind of people who read Consumer Reports magazine, but they are the types of people who write in to correct the editors. And according to Gladwell, Mavens read more publications than the average person, which may be a reason why they have so much informationto share".
• TROGGING: Trust + Blogging
• What is the Blog about? A general “about” statement is fine.
  
  • 29 Blogs are about technology, software, hardware, programming, gizmos, web design, Blogs, and tech news.
  • 38 Blogs are about politics.
  • 77 Blogs are about the daily life of Blogger or their interests. E.g. my Blog is about culture, music, traveling, politics and web design, and whatever else interests me.
  • 23 Other Blogs have a broad range of topics: knitting, culture, music/art, fiction, religion, shopping, sports, law, food, a corporation, and science.
• Blogs allow companies to become more transparent. Bloggers can also build brand equity and create a personality for the company.

The corporate weblog manifesto by Robert Scoble

Si s’obre un blog sobre un producte, un servei o una marca, s’ha de saber molt sobre allò, i explicar-ho abans que ho expliqui un altre i si ho explica un altre referenciar-ho. Mirar el manifest 20 de The corporate weblog manifesto

"20
Be the authority on your product/company.
You should know more about your product than anyone else alive, if you're writing a weblog about it. If there's someone alive who knows more, you damn well better have links to them (and you should send some goodies to them to thank them for being such great advocates.)"

The Voice of the blog

M'acab de llegir aquest treball:

THE VOICE OF THE BLOG: THE ATTITUDES AND EXPERIENCES OF SMALL BUSINESS BLOGGERS USING BLOGS AS A MARKETING AND COMMUNICATIONS TOOL by Jeffrey Hill A DISSERTATION Submitted to The University of Liverpool in partial fulfilment of the requirements for the degree of MASTER OF BUSINESS ADMINISTRATION 2005.

Coses que m’han cridat l’atenció:

• S’analitzen bloggers de petits negocis (pimes) i professionals liberals.
• El fet de ser considerats experts en un tema és una de les causes per escriure un blog però no la única.
• Hi ha un quadre que mostra perquè aquests professionls escriuen blogs.
• Hi ha un quadre que mostra que els professionals dediquen a escriure blogs.

Retalls:

"Building a Reputation Blogs can be used to demonstrate expertise in a particular business area. Gardner (2005, p. 15) cites the example of a law firm which has created a blog specialising in Brain Injury Law. Top executives such as Jonathan Schwartz, President and COO of Sun Microsystems, and Alan Meckler, CEO of Jupitermedia, have used their blogs to establish a position as 'thought leaders' in their particular domain. While small business owners might have less lofty ambitions, blogs do provide a means to make a name for oneself. As Biz Stone (2004) points out:

Blogging is especially useful for small-business owners, consultants, freelancers, and anyone who will benefit most from being known as an innovator in his or her particular field of expertise (Stone, 2004, p. 163).
Hewitt (2005, p. 131) employs the term 'earned credibility' and sees this, along with the authentic voice, as 'the crucial difference between websites and blogs'. Crumlish (2004) takes a similar view:
…business weblogs can help companies manage an online profile and generate the sort of reputation or aura of goodwill that enables strangers to trust each other and make commitments or transactions online (Crumlish, 2004, p. 181). "

"Blogging as a means of demonstrating one's personal expertise was another area seen as particularly important by self-employed bloggers. Jim referred to his blog as a 'living CV' while Ben, a professional blogger, used the word 'portfolio', saying that his blog was 'an example of my writing I can show potential clients'. Tom, a lawyer, started a blog when he left his law firm to start up his own business:
I thought the blog would be at the same time a way to get the word out about what I was doing, to cover some issues and to, in an informational way, market my expertise, my practice and my business."

[publicitat] Publicitat als feeds

Merodeando recomana feedburner per saber millor qui t'està llegint i per millorar la inserció de la publicitat en els feeds.

[networking] fent contactes volant

Via Rosaura Alaustray, moderadora de la llista de networking de ICT, descobresc http://www.airtroductions.com un lloc que facilita fer contactes per gaudir de la conversa (de negocis o personal) mentre et desplaces en avió

Ordenant

Gestionar la informació no és fàcil. Tantes fonts, tants temes que m'interessen,...

Ara he apostat per Bloglines perquè:

• Ho tenc via web
• Puc crear carpetes i anar ordenant
• Puc posar fàcil el blogroll al bloc
• Es pot configurar quan d'articles vols veure de cada font
• Pots configurar si vols que siguin públics o privats
• Pots anar emmagatzemant aquells articles que te van interessant a clipping.

Inconvenients:

• Només pots registrar feeds, no webs. Per evitar aquest inconvenient quan tengui temps provaré amb delicious.

Si vos fixau en el blogroll de la dreta hi ha moltes fonts ja. Són temes que m'interessen pel meu doctorat però també per la feina que faig. Serà una estructura dinàmica, els vaig reordenant així com em va bé, segons el que necessit i el que m'interessa més en cada moment.

La infoxicació és un problema, per això és important disposar d'eines que ajudin a gestionar les fonts d'informació, sobretot en feines basades en el coneixement, que hem d'estar aprenent constantement de tots, per poder seguir contribuint a la comunitat.