Si s’obre un blog sobre un producte, un servei o una marca, s’ha de saber molt sobre allò, i explicar-ho abans que ho expliqui un altre i si ho explica un altre referenciar-ho. Mirar el manifest 20 de The corporate weblog manifesto
"20
Be the authority on your product/company.
You should know more about your product than anyone else alive, if you're writing a weblog about it. If there's someone alive who knows more, you damn well better have links to them (and you should send some goodies to them to thank them for being such great advocates.)"
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